Introduction
Buying a picture frame in Brazil is a common, practical situation where knowing a few Portuguese phrases makes shopping easier and more pleasant. This article teaches beginner-friendly Brazilian Portuguese vocabulary, simple questions, natural replies, and short dialogues you can use in stores, markets, or craft shops.
- Why learn these phrases?
- Essential vocabulary: picture frames and related items
- Simple phrases to start the conversation
- How to ask about size and fit
- Talking about materials and protection
- Price and payment questions
- Asking about lead time and installation
- Common short dialogues (beginner-friendly)
- Useful small talk and polite phrases
- Practical tips for beginners
- Common beginner mistakes and how to avoid them
- Short checklist to bring to the store
- Extra phrase bank for variations
- Realistic scenario: framing a gift
- Conclusion
Why learn these phrases?
When you visit a loja de quadros, papelaria, or loja de decoração in Brazil, staff usually appreciate when customers try Portuguese. Simple phrases help you ask about sizes, materials, prices, and services like framing a photo. Learning these expressions saves time and reduces misunderstandings.
Essential vocabulary: picture frames and related items
porta-retrato – picture frame (small frames for photos)
moldura – frame (larger frames for paintings or prints)
vidro – glass
acrílico – acrylic (an alternative to glass)
passe-partout – matboard or mat (the border around the picture)
tamanho – size
medida – measurement
preço – price
cor – color
material – material
instalação – hanging/installation
molduraria – frame shop or framing service
Simple phrases to start the conversation
Olá, bom dia – a polite greeting to start the interaction
Você pode me ajudar? – can you help me?
Estou procurando uma moldura – I am looking for a frame
Vocês fazem molduras sob medida? – do you make custom frames?
Qual o preço desta moldura? – what is the price of this frame?
How to ask about size and fit
Begin by knowing the size of your picture in centimeters or inches. Most shops in Brazil use centimeters for precise framing.
Qual o tamanho dessa moldura? – what is the size of this frame?
Ela cabe uma foto de 20 por 25 centímetros? – does it fit a 20 by 25 cm photo?
Vocês cortam o passe-partout no tamanho que eu pedir? – do you cut the matboard to the size I request?
Preciso de uma moldura para 30 cm x 40 cm – I need a frame for 30 cm x 40 cm
Talking about materials and protection
Frames can be wood, metal, or plastic and may use glass or acrylic. Ask about protection options for valuable images or art.
Esta moldura é de madeira ou metal? – is this frame wood or metal?
Vocês têm vidro antirreflexo? – do you have anti-reflective glass?
Tem opção com acrílico? – is there an option with acrylic?
O vidro é temperado? – is the glass tempered?
Price and payment questions
It helps to ask about price clearly and whether there are additional costs for custom work or installation.
Quanto custa esta moldura? – how much does this frame cost?
O valor inclui o vidro e o passe-partout? – does the price include glass and matboard?
Vocês cobram a parte pela moldura sob medida? – do you charge extra for a custom frame?
Posso pagar no cartão? – can I pay by card?
Vocês aceitam parcelamento? – do you accept installment payments?
Asking about lead time and installation
If you need the frame quickly or want the shop to hang it, these phrases are helpful.
Quanto tempo para ficar pronto? – how long until it is ready?
Vocês emolduram no mesmo dia? – do you frame on the same day?
Vocês fazem a instalação na parede? – do you do wall installation?
Tenho urgência, tem como agilizar? – I am in a hurry, can you speed it up?
Common short dialogues (beginner-friendly)
Dialogue 1 – Buying a standard frame
Vendedor: Olá, posso ajudar?
Cliente: Olá, bom dia. Estou procurando uma moldura para uma foto.
Vendedor: Qual o tamanho da foto?
Cliente: 20 por 25 centímetros.
Vendedor: Temos essa aqui. Ela custa R$ 45 com vidro.
Cliente: Perfeito, eu levo.
Dialogue 2 – Custom framing and materials
Cliente: Vocês fazem molduras sob medida?
Vendedor: Sim. Qual a medida e o material que você prefere?
Cliente: Preciso de 30 por 40, com vidro antirreflexo e passe-partout branco.
Vendedor: Fica pronto em cinco dias e custa R$ 120.
Cliente: Tudo bem, combinado.
Dialogue 3 – Asking about installation
Cliente: Vocês fazem a instalação na parede?
Vendedor: Sim, tem um custo extra de R$ 30.
Cliente: Ótimo, pode agendar para semana que vem?
Vendedor: Claro, anotou o contato?
Useful small talk and polite phrases
Shopping in Brazil often includes brief polite conversation. These phrases are simple and safe.
Por favor – please
Obrigado/Obrigada – thank you (male/female speaker)
Com licença – excuse me
Desculpe – sorry
Posso ver? – can I see?
Practical tips for beginners
Bring a tape measure or a photo on your phone with dimensions so you can say the exact size. Use centimeters in Brazil by saying por exemplo 30 por 40 centímetros. Don’t be afraid to ask staff to repeat slowly: Pode repetir mais devagar, por favor. If you are unsure which option to choose, ask for recommendations based on the item you want to frame: Qual opção é melhor para uma fotografia antiga?
Common beginner mistakes and how to avoid them
1. Mistaking porta-retrato for moldura. Porta-retrato is usually for small photo frames; moldura refers to larger frames and framing services. Ask specifically if you mean a photo frame or a framed painting.
2. Forgetting to mention units. Always say centímetros after numbers to avoid confusion.
3. Assuming glass is standard. Ask whether the glass is anti-reflective or tempered if that matters: O vidro é antirreflexo?
4. Not asking about additional costs. Clarify what is included: O preço inclui montagem?
Short checklist to bring to the store
Measure your picture in centimeters and write it down.
Bring the picture or a photo on your phone to show the staff.
Know the style and color you want, or bring a reference photo.
Ask about lead time, price breakdown, and installation options.
Extra phrase bank for variations
Eu preciso de uma moldura simples – I need a simple frame
Quero algo mais sofisticado – I want something more sophisticated
Tem molduras em promoção? – do you have frames on sale?
Posso trocar o vidro por acrílico? – can I change the glass to acrylic?
Tem garantia no serviço de moldura? – is there a warranty on the framing service?
Realistic scenario: framing a gift
When framing a gift, you might want to explain the recipient and set a deadline. Use these phrases to be specific and courteous.
É um presente. Preciso que fique pronto até sexta-feira.
Tem como colocar um passe-partout vermelho e fazer uma moldura preta?
Qual fica melhor para uma foto de família?
Staff often help choose styles; listening to their recommendations and confirming price and pickup date makes the transaction smooth.
Conclusion
With these beginner-friendly phrases, vocabulary, and short dialogues in Brazilian Portuguese, you can confidently buy a picture frame, ask about materials and sizes, and arrange custom framing or installation. Carry measurements, use simple questions like Qual o preço? and Vocês fazem sob medida?, and remember polite phrases to make the interaction pleasant and effective.

